Simon Reeves


Simon brings 25 years of investment experience, specializing in advising high-net worth individuals and families to help them achieve their long-term investment goals, including estate and heritage planning.


As a former trader on the floor of the American Stock Exchange, Simon utilizes his unique investment insight to create globally diversified, tax-efficient portfolios based on solid academic research and an in-depth analysis of economic, political, and social developments around the world. His clients include current and former professionals at the top of their respective fields, including CEOs, entrepreneurs, hedge fund managers, accountants and attorneys.


Simon currently serves on the Board of the Economic Self-Sufficiency Policy Research Institute at the University of California, Irvine, and is a frequent speaker on topics related to global markets and investing at regional and national events. For several years, he served on the Board of Directors of Saddleback Memorial Foundation and, as a member of the Board’s Investment Committee, helped one of Orange County’s leading non-profit hospital systems to invest its substantial portfolio and further its mission.


Prior to becoming an independent wealth manager, Simon was the Founder and President of his own options trading company on the floor of the American Stock Exchange in New York City. There he generated significant profits utilizing risk-averse trading strategies, eventually expanding his company to include traders on the floors of the American Stock Exchange, Chicago Board of Trade and Philadelphia Stock Exchange. As a member of the American Stock Exchange from 1994 to 2002, Simon served as a market maker for some of the Exchange’s most active listings, including Yahoo, Intel, Phillip Morris, and others.


In addition to his options trading career, Simon has enjoyed being a part-time entrepreneur, real estate and venture capital investor. He is a former nationally-ranked chess expert and competitive backgammon player, and believes this understanding of game theory allows him to better assess the risk/reward equation inherent in every investment.


Simon holds a Bachelor of Arts degree from the University of Michigan with an emphasis on Global Economics. He is also a licensed insurance broker in the state of California (CA Insurance License #0E09410).


Born and raised in New York City, he now enjoys living in Orange County, Calif. with his wife and three children.

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